ISO 10668:2010

Brand valuation — Requirements for monetary brand valuation

OVERVIEW

ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.

ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

COMMENTS

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PRODUCT DETAILS

Status Current
Edition 2010
No. of Pages 11
ICS Classification 03.140 Patents. Intellectual property
Committee ISO/TC 289
Available for Purchase For sale in Singapore only
Adoption ISO