ISO 20252:2019
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
OVERVIEW
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.
COMMENTS
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PRODUCT DETAILS
| Status | Current |
|---|---|
| Edition | 2019 |
| No. of Pages | 66 |
| ICS Classification | 03.020 Sociology. Demography 01.040.03 Services. Company organization, management and quality. Administration. Transport. Sociology. (Vocabularies) 03.100.20 Trade. Commercial function. Marketing |
| Committee | ISO/TC 225 |
| Available for Purchase | For sale in Singapore only |
| Adoption | ISO |