ISO 20671-1:2021
Brand evaluation — Part 1: Principles and fundamentals
OVERVIEW
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
COMMENTS
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PRODUCT DETAILS
| Status | Current |
|---|---|
| Edition | 2021 |
| No. of Pages | 12 |
| ICS Classification | 03.140 Patents. Intellectual property |
| Committee | ISO/TC 289 |
| Available for Purchase | For sale in Singapore only |
| Adoption | ISO |