ISO 20252:2026
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
OVERVIEW
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics.
This document does not apply to non-research activities, such as direct marketing.
COMMENTS
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PRODUCT DETAILS
| Status | Current |
|---|---|
| Edition | 2026 |
| No. of Pages | 77 |
| ICS Classification | 03.100.20 Trade. Commercial function. Marketing 01.040.03 Services. Company organization, management and quality. Administration. Transport. Sociology. (Vocabularies) 03.020 Sociology. Demography |
| Committee | ISO/TC 225 |
| Available for Purchase | For sale in Singapore only |
| Adoption | ISO : 0 |